Best Niche Yoga Membership Site Examples to Inspire You

Author: PJ Taei, founder and president of Uscreen

Whether you’re a yoga teacher working on your own or you’re part of an amazing, ever-growing yoga community, your target probably remains the same:

To help people connect their bodies with their inner selves and live healthier and more meaningful lives through yoga.

Considering that the online fitness market is set to grow by 33% between 2020 and 2027, it’s clear that many fitness activities are heading to the online space.

To be able to ride this wave, you need to have a platform that’ll allow you, as an instructor, to come closer to your students and provide them with the best service possible.

In this article, we’re going to discuss how you can hit the mark with your online yoga classes by creating your very own membership site.

In fact, we’ve compiled a list of seven niche yoga membership sites that can inspire you to create your very own killer niche membership site.

Let’s get right into the action with our first example.

Example #1: Yoga Vista

First up on our list of niche yoga membership sites is Yoga Vista.

As well as being a renowned yoga teacher training academy, Yoga Vista has an online membership site specifically for people over 50 years old or with limited mobility.

They offer a range of classes that are tailored to the specific needs of older folks, such as:

• Chair yoga
• All-floor yoga
• Gentle Yoga
• Wheelchair yoga
• Somatic yoga

Which can not only empower people but can also help to improve common issues like mobility difficulties and circulation problems.

With more than 108 million people aged over 50 in the USA alone; there’s a strong target market who are looking to preserve their health without stretching beyond their limits.

Why do we like it?

Taking care of your body doesn’t stop as we age, in fact, it’s more important than ever.

Yoga Vista makes gentle exercise accessible for anyone and even focuses on people with disabilities who can so often be left out of fun exercise classes.

Key learnings

By working with an underserved demographic, Yoga Vista have identified a clear gap in the market.

Their membership site is welcoming and user-friendly with easy-to-navigate content and classes from 10 to 60 minutes long.

The team here have really understood their market and made everything work for their users.

Yoga doesn’t have to be inversions and balances!

On to the second niche yoga studio we want to show you.

Example #2: Curvy Yoga Studio

The next fantastic niche yoga membership site we want to show you is Curvy Yoga Studio.

Image Source: Curvy Yoga Studio

According to the website, in Curvy Yoga Studio you’ll find “practices to fit your body, schedule & life”.

Even though that sounds simple, it is, in fact, a very powerful statement.

Something as important to us as our body shouldn’t be an obstacle to practicing something that we really love – such as yoga.

Curvy Yoga helps you overcome that by helping you accept yourself and your body the way it is and live a more meaningful life by practicing yoga together with other, like-minded people.

Why do we like it?

It promotes diversity and focuses on helping people feel comfortable with who they are. That’s all yoga classes should be about, right?

Key learnings

Understanding how many people may feel uncomfortable with their bodies out there is critical.

By niching down to a very specific audience, Curvy Yoga Studio has managed to build a healthy yoga business online and empower people to practice yoga by overcoming barriers such as their insecurities about their body.

Let’s get to the third example we have for you.

Example #3: Sky Ting TV

The third example we have for you is Sky Ting TV.

Image Source: Sky Ting TV

A community and way of living more than anything else, Sky Ting TV is a place for yoga, meditation, and art enthusiasts to co-exist online, relieve stress, and become a better and healthier version of themselves.

According to the website, Sky Ting TV “streams yoga and techniques for wellbeing anytime, anywhere, for anyone”.

Inside, you can find yoga live-streaming classes, a library of on-demand videos, online courses, and even a schedule for in-person retreats.

The website has been featured in popular magazines and publications such as The New York Times, Elle, Vogue, Glamour, and many more; and not without a reason.

Sky Ting TV brings elegance and art into yoga and combines all these elements into a beautiful mix that the members of the website really like.

Why do we like it?

It offers a holistic approach to living a healthier lifestyle and has many different options for its members and audience.

Key learnings

Adding additional elements such as art or even fashion into your yoga membership site can help you build an audience of loyal fans who resonate with your brand and what you stand for.

Let’s get to the next example we have for you.

Example #4: Body Harmonics

The next example we have for you is Body Harmonics’ Corporate program.

Image Source: Body Harmonics

According to the Attitudes in the American Workplace VII report by the American Institute of Stress…

“80% of workers feel stress on the job, nearly half say they need help in learning how to manage stress, and 42% say their coworkers need such help.”

Even though that’s not surprising, it doesn’t mean that it’s not worrisome.

Many people — especially with everything that’s changed in the world during the COVID-19 outbreak — feel really stressed at work nowadays.

We believe that it’s the responsibility of the employers, that is businesses, to help their employees relieve stress and live healthier lives, as much as they can.

Body Harmonics is here to solve that problem by offering corporate fitness packages to businesses of all sizes who want to help their employees feel better both in and away from work.

If someone’s interested in learning more about the corporate and team packages, they simply have to get in touch with the team at Body Harmonics through the company’s website.

Why do we like it?

Oftentimes, we forget how important it is for corporate people who put endless hours into their work to relax and relieve stress through yoga practice or other similar activities.

Body Harmonics helps in that direction and it does it through tailored packages for businesses and teams.

Key learnings

Who would have thought that online yoga and fitness classes can also work in a B2B (business-to-business) setting?

Obviously, B2C (business-to-consumer) has a larger total addressable market, but B2B can be a business opportunity for your online yoga studio as well.

Let’s get to the next one.

Example #5: CorePower Yoga

The fifth example in our list is CorePower Yoga.

Image Source: CorePower Yoga

We feature this example because of the myriad options it gives when it comes a) to the length of the class and b) to the format and the level of the class.

This flexibility can appeal to many different people; we all have different needs and times available for practicing yoga online.

On CorePower’s website, you’ll find classes categorized by length…

• 1 min
• 5 min
• 10 min
• 20 min
• 30 min
• 60 min

Or, categorized by the format…

• C1
• C1.5
• C2
• Yoga Sculpt
• Yoga Sculpt Bodyweight
• Core Restore
• CorePower Yoga 3
• How Power Fusion
• Meditation
• Lesson

Being able to choose the program you need based on your time availability or even level when it comes to yoga, is really important and this is why CorePower Yoga is so successful.

Why do we like it?

They offer many options that are based on someone’s availability and yoga level.

Plus, they’re doing an amazing job promoting their brand on Instagram and other social media outlets.

Key learnings

Understanding your audience and offering them different options is essential if you want to build a community of loyal followers.

Let’s get to the second to last example we have for you.

Example #6: Prenatal Yoga Center

The second to last example on our list is Prenatal Yoga Center.

Image Source: Prenatal Yoga Center

This is another great example of a niche yoga and exercise studio, this time only for pregnant people.

Supporting pregnant people during pregnancy and helping them recover faster and better is an amazing idea and thus we couldn’t help but cover this example in our list.

With respect to one of the biggest miracles of life, this niche yoga membership site “guides women through the bumps and uncertainties of pregnancy, birth and parenthood”.

As niche as it can get.

Well done, Prenatal Yoga Center!

Why do we like it?

Besides online classes, Prenatal Yoga Center also offers a variety of other activities and content such as workshops, events, in-person training and classes, and much more.

Key learnings

Empowering people through difficult yet fulfilling periods such as pregnancy can be really powerful in terms of building a community of loyal members for your niche yoga studio.

Let’s get to the last example we have for you.

Example #7: Cosmic Kids

The last example in our list of niche yoga memberships site examples is Cosmic Kids.

Image Source: Cosmic Kids

Throughout this list, we’ve seen some great examples of niche yoga membership websites.

This one is another great example.

It can be used by…

• Parents who want to teach their kids yoga
• Teachers who want to get certified in how to teach kids yoga

Cosmic Kids is an amazing example of finding an audience that’s underserved and creating a popping online product for that audience.

No wonder they’ve been featured in publications like Forbes, The Telegraph, The Washington Post, The Wall Street Journal, and plenty more.

Why do we like it?

Apart from the obvious reason why we like it – it’s an online yoga site for kids which is super cute – the website offers a variety of interactive experiences with challenges, online training, and even scripts for kids yoga classes that someone can access by joining through a monthly or annual subscription.

Key learnings

Finding an audience that’s underserved and creating a great digital product such as on-demand videos isn’t easy, but it can work extremely well in terms of helping your business grow.

Let’s wrap this up and close with some final thoughts.

Now Over to You

There you have it.

You now have a list of 7 niche yoga membership sites to inspire you.

Keep in mind that niching down may be a bit intimidating at first, but its benefits are plentiful.

Now, we’d like to hear from you:

Which one of these examples did you like most and why? If you had to choose a niche, which one would you choose?

Let us know.

Author: PJ Taei

Bio: PJ is the founder and president of Uscreen, an all-in-one video monetization and yoga membership platform that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.